Speaker 1 – Dr. Theo Lynn

The first speaker on stage was Dr. Theo Lynn who is a senior lecturer at DCU and the chairperson of the DCU Digital Marketing programme Dr. Theo Lynn explained how social media can be used to solve problems for businesses through data. Questions businesses face include, ‘what do people talk about?’ ‘what do they want?’ ‘how […]

Speaker 7 – Eric Weaver

The Final speaker of the day was Eric Weaver who is the Chief Social Officer at IPG Mediabrands Worldwide. It is his job to help build awareness and loyalty for brands online .Eric Weaver spoke about the importance of loyal fans. It is not good enough for someone to simply ‘like’ a photo, status or […]

DICE2014/15

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