A familiar face, Dr. Theo Lynn, who was present at the Get Social conference back in October, joined us again. Dr. Theo Lynn is a senior lecturer at DCU and the chairperson of the DCU Digital Marketing programme. This time round, Dr. Lynn spoke about ‘The Role of Mobile in Digital Marketing.’ He began by […]
Read more "Speaker 1 – Dr. Theo Lynn"Following Dr. Theo Lynn on stage was Dr. Mark Hughes who is the CEO/Chief Technical Officer at a company called Digifeye. According to Dr. Hughes, Digifeye ‘focuses on merging computer vision and machine learning technology to convert visual content into shopable products’ by working with the world’s leading publishing and retail companies. First off, we […]
Read more "Speaker 2 – Dr. Mark Hughes"The third speaker of the afternoon was Dr. Cathal Gurrin who is a lecturer in the school of computing at DCU and an investigator in the insight centre for Data Analytics. Did you know? The iPhone 5 is 60,000 times more powerful than the computer that guided the Apollo 11 astronauts to the moon. In […]
Read more "Speaker 3 – Dr. Cathal Gurrin"The next speaker on stage was Eoin Cruise who is the Market Lead and head of Microsoft Mobile Devices in Ireland. Eoin joined Nokia in 2004 and was there for 10 years before moving to Microsoft and has been working in mobile for 20 years. Eoin Cruise spoke about Microsoft’s acquisition of Nokia in which […]
Read more "Speaker 4 – Eoin Cruise"Paul Davey was next up. Mr. Davey is a mobile technology consultant and a mobile leader for a company called IBM (International Business Machines) in Ireland. IBM has over 400,000 employees around the world and is the inventor of the ATM and swipe card. It has been in Ireland for 50 years, employing over 4000 […]
Read more "Speaker 5 – Paul Davey"The final speaker of the afternoon was Alex Meisl, the chairperson of companies called Wiforia and Sponge Ltd. Alex spoke about the mobile marketing trends and insights for 2014. Like many other speakers, we were presented with some captivating facts in relation to mobile phones: 2 in 3 adults would rather give up alcohol than […]
Read more "Speaker 6 – Alex Meisl"The first speaker on stage was Dr. Theo Lynn who is a senior lecturer at DCU and the chairperson of the DCU Digital Marketing programme Dr. Theo Lynn explained how social media can be used to solve problems for businesses through data. Questions businesses face include, ‘what do people talk about?’ ‘what do they want?’ ‘how […]
Read more "Speaker 1 – Dr. Theo Lynn"The second speaker was Deirdre Hogan who is a Senior Research Scientist in the School of Computing at DCU and she spoke about her company – GAJO. According to Deirdre Hogan, GAJO is an ‘easy and quick way to discover your target audience on social media’ which is funded by Enterprise Ireland.
Read more "Speaker 2 – Deirdre Hogan"
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