Get Social took place in The Helix at DCU, Dublin on the 14th of October 2014. It is the first of four mini conferences that will take place over the coming academic year. In attendance were DCU’s first year DICE students and several other business men and women. The conference consisted of seven speakers, each representing different […]
Read more "Get Social 2014"The first speaker on stage was Dr. Theo Lynn who is a senior lecturer at DCU and the chairperson of the DCU Digital Marketing programme Dr. Theo Lynn explained how social media can be used to solve problems for businesses through data. Questions businesses face include, ‘what do people talk about?’ ‘what do they want?’ ‘how […]
Read more "Speaker 1 – Dr. Theo Lynn"The second speaker was Deirdre Hogan who is a Senior Research Scientist in the School of Computing at DCU and she spoke about her company – GAJO. According to Deirdre Hogan, GAJO is an ‘easy and quick way to discover your target audience on social media’ which is funded by Enterprise Ireland.
Read more "Speaker 2 – Deirdre Hogan"Deirdre Hogan was followed by Jane McDaid who is the co-founder and creative director of Thinkhouse. Thinkhouse is a company based in both Dublin and the UK which specializes in connecting with 18 to 35 year olds. This company represents some of the world’s biggest brands who are trying to reconnect with their youth audience. […]
Read more "Speaker 3 – Jane McDaid"Up next was Lucy Campbell who is the Marketing Director of RTÉ Digital. RTÉ Digital is a company which allows Irish and international audiences to view RTÉs content live or on demand. According to Lucy Campbell, RTÉ Digital aims to “meet their audience’s needs, drive innovation, support leadership in Ireland’s digital economy, support RTÉs commercial goals and […]
Read more "Speaker 4 – Lucy Campbell"The fifth speaker was Alan Coleman, CEO of Wolfgang Digital. This company is a multi-award winning digital marketing agency and Ireland’s leading Google AdWords agency as it is the only agency to have a campaign published by Google as a “Google Success Story.” Wolfgang Digital are a team of “Digital Marketing Nerds” and have many […]
Read more "Speaker 5 – Alan Coleman"The second last speaker on stage was Nicolas Cappiello who is the Sales Director of a company called LinedIn. LinkedIn allows people to create a professional profile. It launched in 2003 and is now the world’s largest professional network with over 300 million members in over 200 countries worldwide. According to Nicolas Cappiello, “people come […]
Read more "Speaker 6 – Nicolas Cappiello"The Final speaker of the day was Eric Weaver who is the Chief Social Officer at IPG Mediabrands Worldwide. It is his job to help build awareness and loyalty for brands online .Eric Weaver spoke about the importance of loyal fans. It is not good enough for someone to simply ‘like’ a photo, status or […]
Read more "Speaker 7 – Eric Weaver"
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